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They concluded that the campaign violated federal law as an "unfair practice" under Section 5 of the Federal Trade Commission Act, which prohibits unfair or deceptive acts or practices in or affecting commerce. [27] End of the campaign [edit] By March 1997, Joe Camel was already absent from Camel advertisements as a temporary measure by RJR while federal litigation was in progress

I got my Golden Ticket

Youve probably driven further for coffee

For former heavy smokers, this level often provides both sufficient nicotine delivery and the familiar smoking sensation needed to help prevent relapse

By subverting these corporate motifs, the design plays on decades of cultural familiarity and public visibility